Rebrand and Go-To-Market Strategy for a US SaaS Product
Birkley transformed Access Ethos' brand with a comprehensive strategy. We modernized their logo and colors, built a dynamic new website, and developed a targeted Go-To-Market plan. This rebrand balances a fresh, modern image with the company's established legacy, ensuring recognition and driving future success.
Project Highlights
Birkley modernized the brand aesthetic and created a powerful brand story
After in-depth brainstorming, target audience, and competitor analysis, we defined Access Ethos' sweet spot.
Slogan: Access Success
Main tagline: Leveling the playing field for small businesses
• Brand Positioning and Storytelling
• Logo, Typography, Brand Colors
• Website Copywring, Design, and Development
• Go-To-Market (GTM) Strategy
The work was outstanding. I love the new website, branding, and slogan. The Birkley team understood what Access Ethos is about and created a new brand that kept the legacy of the old one.
Kareem Lanier
CEO of Access Ethos
Brand Story and Identity
After researching the market and Access Ethos' competitors, we created clear positioning and core marketing messages that communicated the company's unique approach. The brand strategy and legacy then served as a solid foundation for the new brand identity.
Go-To-Market Strategy
Together with the Project Lead who focused on business and sales, we created a communications plan to help Access Ethos launch the new brand and raise brand awareness.
Website Design & Development
Based on the brand positioning and the core marketing messages, we wrote the copy and created a bespoke website design. We then developed the website on Elementor and Wordpress.