Content Marketing for a UK SaaS Startup In the R&D Field
Granter came to us after having their brand identity and website created by another agency. The startup had the challenge of operating in a field or large players and in the highly competitive R&D industry. Our goal from the start was to build a trustworthy image for Granter through content marketing and PR.
Project Highlights
From a startup to a 7-figure SaaS company
When Granter came to us, they had recently launched their fintech brand: The first R&D Tax Credit consultancy in the UK to combine experienced consultants with an innovative client portal. We currently still work with Granter that now has £4M of funds under active management.
• Website Copy Rewrite
• Explainer Video
• Content Strategy
• Case Studies Production
• LinkedIn Content Production
• Magazine Articles Copywriting
• Brand Assets and Presentations
Birkley helped us reach unique audiences on multiple platforms. The service we received was excellent. We attained a strong online presence that established us as a serious competitor in our industry.
Ben Kercher
Co-founder and Head of Consulting at Granter
Industry Case Studies
Birkley created a process for the production of case studies that would get uploaded on the website and also sent to potential customers in a sales PDF presenation. We showed results from previous projects, as well as Granter's expertise in the industry.
Brand Assets and Sales Presentations
Birkley helped Granter boost its sales with industry-focused brochures and company presentations. We also created the brand’s explainer video which is featured on their website and also at conferences.
Content Marketing
We used the power of content to turn Granter from “unknown and too good to be true” to a created a content strategy with a long-term vision, which included LinkedIn, case studies and blog articles.
Our content marketing service included LinkedIn posts production and management, blog content, as well as designing and writing magazine ads for the consultancy.