Brand Identity and Story for Ohio Luxury Events Center
Birkley created an elegand brand for IKONIK Events, a luxury events center in Akron with a bold vision: Offering affordable luxury, flexible spaces, and complete creative control for truly personalized celebrations. Together with the founder and her team, we created the brand strategy, core marketing messages, and visual identity.
Project Highlights
An elegant and modern brand that also communicates affordability
Our challenge was to create a story and a visual aesthetic that blends luxury and affordability - to reflect the core value proposition of the business. We used soft colors that match the venue's interior, sophisticated fonts for the logo and the typography guidelines, and core marketing messages that are relatable to the local community in Akron.
• Brand Positioning and Storytelling
• Core Marketing Messages
• Logo, Typography, Brand Colors
• Website Copywring, Design, and Development
"I'm ecstatic! Perfect 10 website and I just love the branding. Never in my life have I had someone come together like the 3 of you to bring life to such an important personal mission. I’m so happy for my Akron community and the impact this idea will bring."
Stacey Hodoh
Founder of IKONIK Events
Brand Story and Identity
After researching the market and Access Ethos' competitors, we created clear positioning and core marketing messages that communicated the company's unique approach. The brand strategy and legacy then served as a solid foundation for the new brand identity.
Core Messages and Website Copy
Together with the Project Lead who focused on business and sales, we created a communications plan to help Access Ethos launch the new brand and raise brand awareness.
Website Design & Development
Based on the brand positioning and the core marketing messages, we wrote the copy and created a bespoke website design. We then developed the website on Elementor and Wordpress.