Event Promotion & App Management for a Global Conference in Dubai
Birkley helped Loyalty Connect Global gain 2,000+ highly-targeted organic LinkedIn followers, 3,500+ event registrations, 80,000 organic LinkedIn impressions, and 700,000 paid impressions.
Project Highlights
Reaching the registartions goal and building a highly-targeted community
Loyalty Connect Global is the largest global loyalty event for C-Suite leaders. Happening for the first time in April 2024 in Dubai, the event needed support with their digital marketing efforts. They had just launched their brand and had the ambitious goal to reach 3,000 registrations.
• 4,000+ registrations
• 70,000+ organic LinkedIn impressions
• 700,000+ paid LinkedIn ad impressions
• 1,700 new organic and highly-interested followers
• Networking app technical and on-site support
The trust we had in Birkley was huge and the delivery was of very high standard. The figures really spoke for themselves. We got over 4,000 registrations, 3,000 of which were very high quality ones. This is an excellent result. The Birkley team challenged us so they could accomplish the objective and that was very important for a digital marketing campaign. Great team, dedicated, and brough the expertise. We’re very happy.
Eileen McGuinness
Co-Founder of Loyalty Connect Global
Event Marketing and LinkedIn Community
We supported the event with various services, from content production and building excitement, to growing Loyalty Connect Global's LinkedIn page organically, engaging with key partners to promote the event, and running paid ads to acquire registrations.
Networking App Setup and Management
Birkley was commissioned to set up Lotalty Connect Global's networking app, using the SwapCard platform. Our team set up the exhibitors' virtual booths, emails, notifications, sponsor ads, and speaker profiles within the app. We were the main point of contact for the client's stakeholders who needed more support.
On-Site and Live Event Support
The Birkley team flew to Dubai to provide on-site event support to make sure that the key moments were captured and shared live on LinkedIn. While our on-site team was taking pictures and videos, our online team was sharing live updates and notifications through the networking app and preparing the social media posts.
As a result of this seamless collaboration, Loyalty Connect Global's LinkedIn page grew by 40% on the days of the event, generating valuable conversations and quotes about the conference.