Rebrand and manifesto video for big digital driven news website
We transformed Phone Arena brand with a comprehensive strategy. We made design language based on the way more phone manifacturers represent their devices. With 3D stylised phones we've made alot of different designs.
Project Highlights
Birkley modernized the brand aesthetic and created a powerful brand manifesto
• Logo, Typography, Brand Colors
• Copywring, Design, and 3D motion
Brand Story and Identity
After researching the market and PhoneArena competitors, we created clear positioning and core marketing design that communicated the company's unique approach. The brand strategy and legacy then served as a solid foundation for the new brand identity.
Go-To-Market Strategy
Together with the Project Lead who focused on business and sales, we created a communications plan to help PhoneArena launch the new brand and raise brand awareness.
Design & Employer branding
Based on the brand positioning and the core marketing messages, we created a lot of employer branding materials.