Rebrand for an LA-Based Investor Relations Consultancy
Birkley created a full rebrand, including renaming, content marketing strategy, visual identity, and storytelling. The investor relations consultancy based in California was initially named Unity Investor, which we changed to Resurge after defining the brand values. The new brand story and visual identity set a new standard in the IR industry with its clear positioning and bold design.
Project Highlights
Launching a bold brand in a market dominated by bluechip companies
After a few brainstorming sessions, we discovered that the IR consultancy's unique selling point was its CEO's background as an ex-investor. This insight led to the USP "Bring Investor Insights Into the Boardroom," inspiring the new name Resurge and the overall brand identity.
• Brand Naming
• Brand Strategy & Story Development
• Logo, Typography, Brand Colors
• Website Copywring, Design, and Development
• Content Strategy
• Press Release Publication & PR
• Video Editing & Coaching
"The updated brand, website, and marketing honed in on what makes me special and the results have been outstanding."
Jason Gold
CEO of Resurge
Brand Story and Identity
The Resurge brand sets a new standard in the Investor Relations industry, with a bold story and aesthetic. The new brand is modern and has a strong message: Bring investor insights into your boardroom.
Content Marketing Strategy
Resurge needed a solid marketing strategy and execution from a trusted partner that understands the world of Wall Street and finance. As an agency that has worked with dozens of fintech brands, we created a YouTube and LinkedIn plan that further tells the brand story.
Website Design & Development
After developing the core marketing messages, we wrote the website copy and built a fully responsive website. Birkley handled everything, including the design and development. The Resurge website has seamless UX, 80% performance rate, and under 50% bounce rate.
Video Production & Presentation Coaching
Resurge’s content marketing strategy is centred around producing high-quality videos that position its CEO as an opinion leader in the field. The videos we create together with the CEO build trust and authority for both the company and the personal brands.